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Privacy Policy


Personal Data Act (523/1999), 10 § and 24 §


Medbu Oy, Business ID 2345430-4, Kasarmikatu 28C17, 00130 Helsinki, Finland.


Dr. Ville-Pekka Paalasmaa, ville@medielf.com p. 358505151330


Medielf.com’s customer register.


The primary reason for processing of personal data is the customer relationship between medielf.com and its customer, the customer’s consent

details, the customer’s commission, or another relevant association.

Personal data can be processed for the following purposes:

Managing, implementing, developing, and monitoring a customer relationship, customer service, and related communications and marketing.

Analysing and grouping customer relationships and reporting on them, along with other purposes related to the development of medielf.com’s business

operations and the customer relationships in general.

Maintaining a record of customer-service centre calls in order to authenticate service events, ensure legal protection and security, and train customer-
service staff and improve the quality of customer service.

Allocation of communications, marketing, and services, and management of campaign, contact, and transaction history.

Collation and processing of customer feedback and customer-satisfaction information.

Implementation of marketing research and opinion surveys.

Other purposes in accordance with the terms of use of the medielf.com service or another service.

The processing of personal data may be outsourced to Group companies and/or external service providers.


Name, nickname, identity code, customer number, sex, language, address, telephone number, e-mail address, and other necessary contact information

and information on the implementation of marketing and communications in the various transaction channels, such as the online and automated services,

including the recording of customer-service centre calls.

The content produced by the data subject him- or herself, such as customer feedback, and additional information entered – e.g., wishes related to the

customer relationship, satisfaction information, areas of interest, hobby information, and similar information.

The information that the medielf.com user has stored on him- or herself and on any other persons linked to the customer's profile.

Services wanted and used by the data subject, with their price information.

Information on the vendors who have communicated with the data subject. Other wishes or notes related to the professionals, services, clinics, and other


Prohibitions, limitations, consent, and other choices.

Other information related to the purpose of the register.

Information necessary for the use of authentication and verification tools and services.

Information on the processing of data, such as the storage date and the information source.


From the data subject him- or herself, from the use of services related to the data subject’s customer relationship or other relevant connection,

communications, and events related to transactions and other activities.

Persons linked to the medielf.com profile.

Parties offering services related to authentication, verification, address data, updates, credit information, or similar services.

medielf.com-internal and other reliable sources.


maintenance of services or communications of medielf.com or on its behalf, except when based on an agreement, other consent, and regulations.

Customer data might be transferred outside the European Union or the European Economic Area.


Any physical material is stored in a locked space where only people with separate rights have access. Digital material can only be accessed by

employees specifically entitled to do so or private practitioners with a personal user ID and password. There are different levels of access rights, and each

user is issued sufficient rights, though as limited as possible, for taking care of his or her work tasks.


The data subject has the right to inspect medielf.com’s customer register with respect to the stored data concerning him or her. The inspection

request must be made in writing or by another authenticated method and addressed to the controller, who decides on the inspection right. The data

subject’s identity is confirmed from an identity card with a photo before supplying of the information. The right to inspection may be declined on statutory



The user of the medielf.com service can update his or her basic personal data via the online medielf.com service. Insofar as the data subject or user

can act him- or herself, after having been informed of an error in the data or having detected such an error him- or herself, he or she must, without undue

delay, on his or her own initiative, rectify, delete, or complement the inaccurate, unnecessary, incomplete, or outdated personal data or the data contrary to

the purpose of medielf.com or another service.

Insofar as the data subject cannot rectify the data him- or herself, the rectification request is made by means of a signed document or via another

authenticated method and addressed to the controller, who decides on the rectification. If necessary, the identity of the data subject is verified from an

identity card with a photo before correction or deletion of the information.


The customer can give medielf.com direct-marketing consent in line with the Act on the Protection of Privacy in Electronic Communications, Section

26, or prohibit medielf.com from processing his or her personal data for direct-marketing purposes in accordance with the Personal Data Act’s Section 30.

The customer can consent to direct marketing channel-specifically (e.g., by mobile phone or e-mail). The customer has the option of prohibiting direct

marketing via the various channels (phone, post, and e-mail), marketing surveys, and the utilisation of his or her data for marketing purposes. This right to

refuse does not extend to customer communications, advertising, or benefit communications related to the content of services or the customer relationship.

If the customer does not give any consent and issues all possible prohibitions, he or she will be sent only the necessary notifications of the

implementation of services and management of the customer relationship.

The customer can give and manage consent and prohibitions in the medielf.com service by calling the medielf.com customer-service centre at

358505151330 or by writing to: Medbu Oy / Asiakasrekisteri, Kasarmikatu 28C17, 00130 Helsinki, Finland. In all transactions carried out by phone or in

writing, the information necessary for verifying the customer’s identity must be presented.

Information stored on the data subject may include, for example, the following:

Information is received mainly from the following sources:

Customer data will not be disclosed to parties other than those participating in the production, selling services on, development, or


We take your right to privacy seriously and want you to feel comfortable using our web site. This Privacy Policy deals with personally identifiable information

(referred to as "Data" below) that may be collected by us on our site. This Policy does not apply to other entities that we do not own or control or persons

that are not our employees, agents or within our control. Please take time to read our User Agreement.

1. Collection of Data.

Our registration process requires only a valid e-mail address, first and last name and a unique user ID and password. Providing us with other information is

at your option. Please take note that your user name, e-mail address, or other submissions that you make on this site may contain your real name or other

personally identifiable information and, as a result, may appear on this site. Like many web sites, we may also automatically receive general information

that is contained in our server log files such as your IP address and cookie information. Information about how advertising may be served on this site (if at

all) is set forth below.

2. Use of Data.

We may use Data to customize and improve your user experience on this site. We will make efforts so that your Data will not be provided to third parties

unless (i) provided for otherwise in this Privacy Policy; (ii) we obtain your consent, such as when you choose to opt-in or opt-out to the sharing of Data; (iii)

a service provided on our site requires the interaction with or is provided by a third party, by way of example an Application Service Provider; (iv) pursuant

to legal process or law enforcement; (v) we find that your use of this site violates our this Policy, Terms of Service, other usage guidelines or as deemed

reasonably necessary by us to protect our legal rights and/or property; (vi) or (vi) this site is purchased by a third party whereby that third party will be able

to use the Data in the same manner as we can as set forth in this Policy. In the event you choose to use links that appear on our site to visit other web

sites, you are advised to read the privacy policies that appear on those sites.

3. Cookies.

Like many web sites, we set and use cookies to enhance your user experience, such as retaining your personal settings. Advertisements may appear on

our web site and, if so, may set and access cookies on your computer and is subject to the privacy policy of those parties providing the advertisement.

4. Children.

We do not allow persons who are ages thirteen or younger to become members of this site. For more information, please contact customer service.

5. Editing or Deleting Your Account Information.

We provide you with the ability to edit the information in your user account information that you provided to us in registration by using your personal page

configuration area. You may request deletion of your user account by contacting customer service. Content or other data that you may have provided to us

and that is not contained within your user account, such as posts that may appear within our forums, may continue to remain on our site at our discretion

even though your user account is deleted. Please see our Terms of Use for more information.

6. Changes to this Privacy Policy.

We may make changes to this Policy from time to time. We will notify you of substantial changes to this Policy either by posting a prominent announcement

on our site and/or by sending a message to the e-mail address you have provided to us that is contained within your user settings.


While this Privacy Policy states our standards for maintenance of Data and we will make efforts to meet them, we are not in a position to guarantee these

standards. There may be factors beyond our control that may result in disclosure of data. As a consequence, we disclaim any warranties or representations

relating to maintenance or nondisclosure of Data.

8. Contact Information.

If you have any questions about this Policy or our web site, please feel free to contact customer service


This privacy policy sets out how uses and protects any information that you give when you use this website. is committed to ensuring that your privacy is

protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only

be used in accordance with this privacy statement. may change this policy from time to time by updating this page. You should check this page from time to

time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

- name

- contact information including email address

- demographic information such as postcode, preferences and interests

- other information relevant to customer surveys and/or offers


For the exhaustive list of cookies we collect see the List of cookies we collect section


What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

- Internal record keeping.

- We may use the information to improve our products and services.

- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the

email address which you have provided.

- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We

may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical,

electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse

web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can

tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to

tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no

way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline

cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may

prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not

have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst

visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to

the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by

anybody for direct marketing purposes

- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to

Medbu Oy, Kasarmikatu 28C17, 00130 Helsinki or emailing us at help@medielf.com.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use

your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to


You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like

a copy of the information held on you please write to Medbu Oy, Kasarmikatu 28C17, 00130 Helsinki or email us at help@medielf.com.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address.

We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store..


List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
_ga To distinguish users.
_utma Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
_utmb Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
_utmc Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the__utmb cookie to determine whether the user was in a new session/visit.
_utmz Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
_utmv Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.